Generation Now

We Are The Generation

We were born to parents from a generation fresh out of World War II. In the post-war world, abundance became symbolic of status. Materialism and consumerism were in full tilt. Then, in the 1980's, it became clear the effect that industrial growth was having on the environment. Our parents, and grandparents, made a choice: economic growth was more important than protecting the future of the planet. The technologies of the future would solve the problems easily, they told themselves. 

And now here we are. It's our turn. We understand the problem. We want to fix it. We are the generation that will build the sustainable economy. Because we have to be. If we don't, no one will. Not until it's too late at least. We must recognize this. And take pride in the fact that the energy revolution is ours for the taking. We are in the right place at the right time, and we mustn't be scared to push forward. In front of us lies a better world that will support future generations who will set out to solve the problems of their own times. This is our problem. Let's solve it.

“It is common sense to take a method and try it. If it fails, admit it frankly and try another. But above all, try something.”

— Franklin D. Roosevelt

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